About Us

2010 will be the 100th Anniversary for Reliable of Milwaukee and to celebrate, we want to share with you some of the great things going on.

First, you are viewing our brand new web site that has the most up to date information about  the products we offer to retailers. Choosing the images to put on the site was difficult, so we have picked random samples for you to get a taste of what we are all about. For a complete review of the line, please Contact Us and one of our representatives will get in touch with you immediately.

Soft One's for your retail Private Lable program.Also, those familiar with the Reliable of Milwaukee product line will be glad to see the addition of our sock line that incorporates many of the same concepts we promote in our headwear and footwear brands. Technology and styling which has set us apart from our competitors in other categories, is the key to the success we have already had in socks. Take a close look at these pages and I'm sure you will agree what a great job everybody has done.

Muk Luk products from Reliable of Milwaukee.If you are not familiar with the brand MUK LUKS today, you will be by the end of 2010. The acceptance of this brand in the headwear and footwear categories, at all different price points, proves that hard work and dedication do pay off. Our retail partners are always looking for new and exciting items to offer their customers and our MUK LUKS brand has made this possible. Get ready, because Sun-Luks are going to be the hit of the upcoming Spring season.

The four generations of family members involved with Reliable of Milwaukee have always known that our fantastic employees are why we have been successful for 100 years. Egos at Reliable are checked at the door and everybody is pulling for one another to land that new big account or confirm that all our EDI labels are lined up exactly as requested. Without all these pieces working as one big unit, our 100 year anniversary would never happen. We also want to thank each and every buyer, planner, supplier, floor person, warehouse manager, consumer and anybody who has helped us achieve this great goal. Here's to 100 more years of keeping Reliable of Milwaukee as one of the great American Family Owned Businesses.

P.S. Please check out http://www.expresspromotions.com/, http://www.golfballsdirect.com/  or http://www.penthouseaccessories.com  for many of our other exciting products.