Welcome to Reliable of Milwaukee

In 2011, Reliable of Milwaukee will be celebrating our 100 year anniversary. Four generations of this family owned business, make Reliable one of the most unique businesses in the United States. 

Reliable designs, distributes and sources products to fit every retail level available. Our headwear, footwear and socks are sold throughout the USA, with customer loyalty being a key factor in how we continue to be successful.

Click on any of the icons you see to go directly to the pages that interest you. If there is something you do not see, please contact us and we can surely design an item to fit your needs. Private label items are extremely important to many retail operations, so count on Reliable to fill your shelves with items that promote your brand.

Our goal with the web site is to inform you of what Reliable does and also show some great examples of our products. We have hundreds of other products available as well as the capabilities to do special make ups. Contact us anytime to get a catalog, receive a competitive quote on one of your existing items or to set up an appointment to see our entire line. We have reps around the country who will be happy to come visit.